Logos and Branding

Details

Problem/Prompt: Create a logo for a peer-led study group; incorporate “DC” (location) + “Chaburah” (Hebrew for “study group”)

Process:

• Research: considered abstract ideas associated with the meaning behind “DC” / “Chaburah” / “DChaburah,” explored existing mockups for convention vs. invention;

• Generate: thought of concrete images associated with the core ideas, such books, desks, faces, dialogue (ie talking); 

• Experiment: tested fonts, incorporated crucial text elements as abstract representations of theme

  • Study 1: the letters “D” and “C” placed over an open book can also be read as two profiles facing each other with hands meeting in the center

  • Study 2: the letters “D” and “C” overlaid on top of each other can be read as an aerial view of a figure sitting at a desk

• Refine: embraced minimalist style, simplified / removed unnecessary noise (color and shapes that didn’t directly support the idea), confirmed minor details, integrated into official material

Product: Logo designed for peer-led study group

Skills: Adobe Illustrator, design, concept development, visualization, fonts, typography, iterative process

Details

Problem/Prompt: Create attractive and engaging promotional material for community educational programming; establish brand imagery and design visual assets

Process: Explored library of existing material/assets (photographs, promotional material), prioritized images with clear subjects, experimented with fonts and color palettes, arranged text and dynamic visual elements, collected and integrated headshots into poster layout, created logo, deployed consistent imagery across program iterations and over time to build brand identity

Product: Branding and promotional material for Kesher Israel Beit Midrash, educational programing of the Kesher Israel Congregation community. 

Skills: Adobe Illustrator, design, branding, logos, visualization, fonts, typography, iterative process, visual libraries